Email Marketing Associate

  • Boston, MA
  • Full Time
  • Marketing
  • Mid Level

About us

Discover your dog more than fur deep with the most comprehensive DNA test on the market. Designed by world leaders in dog genetics, in partnership with Cornell University, the Embark DNA Test tells owners what breeds make up their pets, how to prevent future possible health problems, and what features and traits their pet might have. Help us end preventable disease in dogs and improve the lives of pets and their people through genomics.

Embark is the only dog DNA test using a research-grade DNA microarray, letting us give our customers the most accurate and comprehensive results on the market. More importantly, it allows us to do ongoing research into the genetics of dogs, which are a fantastic population for genetic discovery due to selective breeding over time. Our research focuses on mapping new traits and diseases, improving personalized veterinary medicine, and developing new breeding programs to eliminate preventable diseases in pets.

Interested in joining? We’re looking for highly motivated and driven employees who will help us stay on the cutting edge of creativity and innovation in the fast-growing consumer genetics space.

The Role

As a Growth Marketer, you will help identify opportunities within the customer lifecycle and execute campaigns to convert leads, drive sales, brand equity and customer engagement and retention. 

You will support the Growth Marketing, Lifecycle team to discover opportunities and run experiments to validate new ideas and pressure test current practices that help scale the business. You have a passion for data-driven decision making and will work directly with senior leadership to interpret results and drive channel performance. 

This is a cross-functional role in which you will coordinate lifecycle marketing campaigns and automations throughout the customer lifecycle to nurture leads and prospective customers, and work closely with product teams to drive user engagement. You will be responsible for creating and monitoring a wide variety of lifecycle campaigns for referral programs, sharing and sales growth partnering with in-house creative and content teams and ensuring design and layout of experience is user friendly.

The Opportunity

  • Work closely with our content, creative and product teams to help develop and execute email campaigns focused on driving sales, engagement, subscriber growth and customer retention
  • Come up with ideas for and plan email campaigns to hit ambitious goals
  • Optimize website and campaigns for qualified lead generation 
  • Build event-driven automations that align with and improve the customer journey
  • Learn and understand the entire Embark customer journey from discovery to advocate and identify key opportunities to message users and prospects at high conversion points
  • Run tests, report on and analyze campaigns for optimal performance
  • Proofread and QA emails for clarity, grammar, spelling and brand image
  • Promote a customer-centric brand through a metrics-driven culture across the company 
  • Suggest methods for improvement and potential product enhancements to elevate the customer experience

Requirements

  • 2-4 years of hands-on experience in consumer lifecycle marketing, user engagement or retention with demonstrated success driving sales growth
  • Experience in building and scaling end-to-end multi-channel programs (email/sms) across customer lifecycle stages
  • Experimentation knowledge to optimize customer experience
  • Proficient using marketing CRM & automation technology such as Iterable or Klaviyo
  • Experience with dynamic content and event-triggered automations
  • Proficient with product, data and CRM platforms
  • Ability to leverage data to inform insights and recommendations for actionable solutions.
  • Experience with advanced segmentation and targeting in a large customer database
  • Strong attention to detail, planning and QA
  • Understanding of CRM analytics and KPIs 
  • Working knowledge of basic HTML/CSS
  • Basic understanding of SQL is a plus
  • Experience with loyalty and referral programs
  • Excellent written and oral communication skills
  • High level of curiosity and investigative mindset with an attention to detail
  • Ability to thrive and adapt in a high growth, rapidly changing environment
  • Willingness to dive in and learn something new
  • Preferred familiarity with pet industry including major pet brands, dog breeding practices, dog shows/events, or any other related canine fields 

What we offer

  • Competitive salaries, all-inclusive health care, and equity participation
  • Startup perks with big-company benefits
  • A flexible vacation policy along with paid maternal and paternal leave
  • Dog-friendly office near South Station, Boston
  • Fully-stocked office snack bar and regular office events
  • Perks tailored for dog lovers including subsidized dog-walking services and paw-ternity leave
  • New iMacs and MacBook Pros
  • Continuing education including attending conferences

Embark Veterinary Inc. is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

 

 

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